Term

Definition & Explanation

Key Feature

What It Offers

Affiliate

An external party that refers Kalder’s services or partner programs, earning commissions based on successful conversions.

Helps grow Kalder’s network by incentivizing referrals from external affiliates.

Offers commission-based rewards for successful referrals and new customer acquisitions.

Anchor Partner

An anchor partner is a brand that is starting a cashback and rewards program. 

The anchor partner can add offer partners to their portals through our preset marketplace or send a form to any local, national, or global brand they would like to have as a cashback offer in their network. 

Becoming an anchor partner with Kalder allows your brand to build a revenue line, get customer data and reward your customers for shopping at any of your offer partners outside of your organization. 

Card / Account Linking

Users link their debit/credit cards to the Kalder platform, enabling automatic tracking of purchases and reward accruals.

- Users share card number, name, and transaction history.

- Partners receive aggregated spending data.

Seamless reward tracking and account linking.

Cashback Program

Customers earn a percentage of their purchase amount back as a reward, which can be spent within the brand’s ecosystem or linked to the user’s account.

- Typically ranges from 1% to 10% of the purchase value.

- Directly linked to the user’s transactions.

Instant rewards after purchase.

Earnings Tracking

Allows users, anchor partners, and offer partners to see how much value has been earned through the program, with real-time tracking.

- Real-time earnings updates.

- User, anchor, and offer dashboards.

Clear visibility for all parties involved.

Economics

Describes the revenue and value-sharing structure between Kalder, the Anchor Partner, and the Offer Partner.

- Revenue share percentages.

- Commission fees.

- Payout schedules.

Transparent revenue distribution across partners.

Gamification

The use of game-like features such as points, challenges, and rewards to engage customers and increase loyalty.

Drives customer interaction and brand engagement through competitive, reward-based mechanics.

Increases customer retention and engagement by offering a fun and interactive experience.

Loyalty partner

A brand or business participating in Kalder's loyalty ecosystem to offer rewards and incentives to their customers.

Focuses on driving brand loyalty through the rewards infrastructure built by Kalder.

Allows brands to reward and retain their top customers with points and perks.

Marketplace

A consolidation of offer partners that have signed up with Kalder, which can be publicly viewed.

Serves as a directory of available partners that customers can access for rewards and offers.

Provides customers with visibility into various offer partners and their associated deals.

Offer Expiration

Specifies when a particular offer or reward expires, based on predefined rules set by the offer partner.

- Expiration dates visible to users.

- Can vary by partner and offer type.

Clear communication of offer timelines.

Offer partner

A business that provides specific offers or rewards to Kalder customers based on their purchase behaviors.

Typically engages with Kalder to create targeted offers that match customer spending patterns.

Allows brands to offer exclusive deals, incentives, and rewards through Kalder’s platform.

Partner rewards

Rewards provided to Kalder users through partnerships with brands, earned via linked card transactions.

Supports multi-brand partnerships where customers earn rewards for everyday purchases.

Offers customers the ability to accumulate rewards from multiple partner brands seamlessly.

Reward Spending Period

Defines how long the user has to spend earned rewards before they expire or are forfeited.

- Typical periods range from 30 days to 12 months.

- Reminders are sent before expiration.

Encourages timely reward utilization.

Rewards Program

Provides customers with points or credits for completing specific actions (e.g., purchases, referrals), which can be redeemed for perks or discounts.

- Rewards may expire after a set period.

- Exclusions may apply (e.g., discounted items not eligible).

Incentivizes loyalty and repeat purchases.

Universal Partner

A partner that is accessible across multiple brands and ecosystems, allowing customers to earn and redeem rewards universally within the network.

- Accessible to a broad network of users.

- Integrated with multiple brands.

Wide accessibility across networks.